In August 2016, the MCE Ulster Grand Prix, the World’s Fastest Road Race, launched a new improved app aimed at its international and local fan base.
The app was produced by Sportego and achieved an impressive 2.2k downloads in 8 days!
The app, which is free to download to Android and iOS devices, provides fans with the latest news, rider statistics, circuit information, a predictor game and details on ticket purchase and more.
Over 700 fans made predictions on the outcome of the race and with social media integration, in the form of YouTube, Facebook and Twitter pop-up within the app, fans were given the ultimate second screen experience.
The app can be found by searching “MCEUGP” in Android or iOS app stores, and provides full details on the annual MCE Ulster Grand Prix bike week. The app has been purposefully designed to combine informational and interactive features, allowing fans to easily access the MCE Ulster Grand Prix website, YouTube and the MCE UGP Facebook and Twitter accounts. There is also an interactive “Tagboard” which is streamed to the app, and allows fans to share their thoughts and photos, all at the click of a button!
Noel Johnston, Clerk of the Course at the Ulster Grand Prix said, “The app allows fans to learn more about their favourite competitors, the circuit set-up and even gives up to date weather information to ensure that fans can be where they want to be, when they want to be, and can be dressed appropriately for the weather too!
“We focused heavily this year on improving our digital communications through the implementation of this app and also the creation of an MCE Ulster Grand Prix Snapchat account, because we want our fans to be able to get the most out of bike week and really engage and get involved with us.”
Managing Director at app design company Sportego, Trevor Keane said: “We are delighted to have the opportunity to work with the Ulster Grand Prix. Being involved in the world’s fastest road race is an extremely proud moment for Sportego and we hope the app allows fans to get even closer to the action. Sportego is now working with a wide range of sports organisations and teams across Europe, pushing the boundaries on engaging the digital fan through a range of interactive tools and techniques. “
Download the MCE Ulster Grand Prix app on the home page at www.ulstergrandprix.net