In a first for any sport in this country, the Northern Ireland Football League have struck a five year deal with TrackChamp which has become its official data and streaming partner with fans now able to watch their team live on bwin.com and other websites.
“We recognised that our match and player data could be used by companies to facilitate in-play betting during our games and therefore had a value to it. However, it is one thing knowing the value of something and actually having the capability of collecting and selling it,” explains Graeme Beggs, NI Football League Marketing and Communications Manager.
“We entered into a worldwide tender process to help us commercialise this data and combine it with live footage to increase its value. TrackChamp were successful in this process and they have proved to be a fantastic partner for us.” bwin, the global online gaming company, have partnered with world leaders in data-tracking technology ChyronHego to develop the TrackChamp camera system.
TrackChamp uses unique technology to identify the position of all moving objects in a sports arena and turn performance data into usable information while streaming the footage in real-time.
“The amount of data that the TrackChamp system collects is phenomenal,” added Beggs. “Coaches can see performance data which can give an insight into the stamina and fitness levels of each player. The cameras also have the ability to show a ‘wholepitch’ view showing team formations at various stages during the games. “Obviously the NIFL has benefitted financially from this partnership but for us it is more about improving fan engagement, increasing our visibility around the world, and giving our clubs the opportunity to improve their coaching capability and performances on the pitch.”
Geoff runs his own Sports Consultancy, working with clients such as FIFA. He is also on the board of SportNI. You can follow Geoff on twitter @geoffwnjwilson or Linkedin at http://www.linkedin.com/in/geoffwnjwilson